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Professional Diploma in Digital Transformation – Digital Marketing

NIIT Lagos

NIIT Lagos

Digital Marketing is increasingly becoming the most important ingredient in the marketing mix to create brand awareness via different forms of electronic media, such as the Internet, mobile phones and social media. Marketers are increasingly using integrated marketing strategy where Digital Marketing is interwoven with traditional marketing mediums, thereby, making use of the right digital channels in the marketing mix.

This program consists of the following courses:

 

Sno Courses
1 Researching & Interpreting Digital Consumer Behavior
2 Visual communication design for digital Media
3 Multichannel Digital Marketing
4 Planning & Executing a Digital Marketing Strategy
5 Search Engine Marketing & SEO
6 Social & Web Marketing Analytics
7 Social Media Marketing

 

Target Student: This course is designed for students who have the desire to work in Digital Marketing field.

Prerequisites:

  • Ability to interact in English in Classroom environment.

 

Job Opportunities: Digital Marketing Executive.

Duration: 300 Hours

 

Entry Profile:

The students who want to take this program should have knowledge of:

  • Comfortable working in the Windows environment.
  • Knowledge of MS Office would be an added advantage.

 

Exit Profile:

  • Digital Marketing Executive